Attending the childbirth of the goddess Athena, Dionysus, wearing colorful shorts, holding a ladies bag and having a flower on his ear, enjoys himself taking selfie photos with his mobile. Cecrops, dressed like hippies, Ilissos wearing women’s accessories and next Kalliroi with her iphone, are watching the dispute between Poseidon and Athena for the Athens city.

These images were published, a few days ago, by the well known company GUCCI in its official profile on instagram (https://www.instagram.com/gucci/ ) aiming to advertise a new collection.

The “gucci party” of the ancient greek gods is held in the Western and Eastern Parthenon Pediments, challenging every notion of respect to the one of the most memorable sights of the UNESCO World Heritage. Humiliating symbols that for centuries was inspiring world’s greatest minds and artists.

Mocking the “tears of Caryatid” and fooling with the struggle of the Greeks for the return of the Parthenon Sculptures from the British Museum – “unimportant details” in comparison to the “important” sales profits – the Company has chosen this way to promote the work of Derya Çakırsoy as “creative”. Specifically, it is about an “artistic intervention” on photos taken from the reconstructed West and East Parthenon Pediments, located in the Acropolis Museum, while major original parts are in the British Museum.

The miserable intervention, promotes the GUCCI designs, with complete apathy on the cultural and symbolic value of the sculptures. It must be noted that according to the Greek legislation and Regulation of the Acropolis Museum, professional photography and / or the use of photos for commercial – marketing purposes, of the exhibits found in the Acropolis Museum is allowed only uppon written approval from the Museum.

In this context, Club for UNESCO of Piraeus & Islands, whose aims and activities are significantly linked with the emergence – promotion and protection of World Heritage and is an active part of the collective effort for the return of the Parthenon Sculptures from the British Museum, is making a public accusation against the Company regarding the publication of these photos and demanding their immediate unpublishing.

The above commercial advertisement, under the occasion of the “freedom of expression”, essentially derogates the classic beauty and unique aesthetics of the ancient greek sculptures, denying them the “freedom” to exist unaffected even from “gentle vandalism”.

Below we present the photos published by GUCCI, in correspondence with the sculptures from the East and West Parthenon Pediments.

 gucci1 East Pediment, Dionysos, left the Chariot of the Sun, right Persephone and Demeter (British Museum)



 gucci2 West Pediment, Ilissos and Callirhoe (Recreated, Acropolis Museum)



 gucci3 West Pediment, Cecrops sitting on earth and relies on his left hand, while kneeling daughter Pandrossos embraces him.The complex belonged to a snake, which evolves at the feet of Cecrops. (Acropolis Museum)



Reconstruction of the west pediment of the Parthenon (Acropolis Museum)


Reconstruction of the east pediment of the Parthenon (Acropolis Museum)